In A Nutshell

Master Program:
Business Administration
Master of Arts (M.A.)
Program form:
Full-time, consecutive Master's
Program structure:
3 semesters (incl. Master's thesis), 90 ECTS
Program start:
winter semester (October 1)
summer semester (March 15)
Admission requirements:
The final grade of the undergraduate degree must be at least 2.5 (German grading system) and the grade on your thesis must be at least 2.0 (proof must be provided by the end of the application process)
In addition, at least 180 ECTS points from theory semesters are required
Instruction language:
mainly German (level C1 required)
accredited by ACQUIN
from November 15 to March 14 (for summer semester)
from May 02 to September 30 (for winter semester)


The Master's program in Business Administration at Coburg University is based on a wide range of subjects. Students put their modules together individually and can thus decide for themselves which focus they want to have in the program. This requires a high level of responsibility and independence of the students.

The program teaches students knowledge and skills that will prepare them specifically for taking on management responsibilities. Issues regarding taking socially responsible action are a firm component of many subjects. 

The choice of special subject combinations allows students to acquire detailed knowledge in specific areas.

Program focus

In the Master's program in Business Administration, students can select a subject focus area for their studies. This option is voluntary. The following focus areas are available:

To complete the focus areas successfully, students take corresponding modules. They must make up about 50 % of the entire program.

Program organization

The program is designed for three full-time semesters. Thanks to the flexible program structure, students can also gain practical experience alongside their studies. With outstanding commitment and after consulting with the academic program director, it is also possible to complete the program after two semesters. It is also possible to reduce your course load and complete the program in up to five semesters.

Master's Concept

In the Master's program in Business Administration, students choose the modules that they want to take during the course of their studies. This means there is no prescribed program. They put their program together individually.

Students can select from a total of five module groups. Each module group has a minimum number of modules and ECTS points (credits) that must be acquired in the program.


At least 4 modules, 12 ECTS

  • Scientific theories and research approaches
  • Decision theories
  • Methods of economics research
  • International economics case studies
  • Methods of empirical social research
  • Business mathematics
  • Project management
  • Leadership training
  • Philosophy
  • Sociology
  • Political studies
  • Legal sciences
  • Ethics
  • Innovation


At least 2 modules, 12 ECTS

  • Economic theories
  • Business policy
  • Theories of enterprise
  • Current aspects of business and economics


At least 6 modules, 36 ECTS

  • Business management
  • Marketing management
  • Sales management
  • Personnel and organizational management
  • IT management
  • Business intelligence
  • Management of value chains
  • Simulation of business administration systems
  • Management methods
  • Bank management
  • Risk management
  • Insurance management
  • Analysis of annual financial statement
  • Controlling and cost management
  • Industry management
  • Finance management
  • Current aspects of business administration


At least 2 projects, 12 ECTS

The program is continually updated. Projects were previously offered for the following topics:

  • Assessment center
  • Eye tracking
  • Dynamic pricing
  • International industry analyses
  • Personnel and leadership
  • Controlling


In the Master's thesis, students work on complex issues from the area of business and economics. The Master's thesis can only be registered once the student has collected at least 50 ECTS from the module groups 1-4.

Practical Training

The Master's program in Business Administration at Coburg University combines theory and practice. Project work makes up about one third of the program. Here, students work on current topics that businesses and economic research are presently dealing with. Professors prepare students for the requirements – both in terms of know-how and in terms of applicable methods. It is the students’ responsibility to apply this knowledge independently, develop solutions for practice from it, and argue it's case in a discussion. Projects frequently take place in cooperation with businesses or institutions.


Curriculum and Examination Regulations

The [module manual]* provides an overview of the contents of the program. The [module plan]* shows the structure of the academic program and the freely electable focus areas. The [study and examination regulations]* form the legal basis for the study prgram. Contact your academic advisor Prof. Dr. Heinrich Schafmeister concerning the content of the program.

*only available in german at the moment

Job Perspectives

The close mesh of Coburg University with the practical world allows students to make early contacts with reputable companies – from medium-sized companies to international corporations. In particular, the projects and the Master's theses generate a variety of productive contacts with potential future employers, as do the guest lectures, excursions, business presentations and voluntary internship semester.

Cooperative doctoral studies

Graduates with an outstanding Master's degree can continue to work in academia after completing the Master’s program. They also have the possibility of writing their dissertation at Coburg University and getting their Ph.D. in cooperation with a university.

Application and Admission Requirements

Admission requirements

  • Undergraduate degree (Bachelor or Diplom) in one of the following majors: business administration, economics, political economics, industrial engineering, business computer science, business law, social economics, teaching degree for economics, and other related majors, as long as their economics content dominates.
  • GPA: 2.5 or better (German grading system) and grade for thesis: 2.0 or better
  • Undergraduate degree with at least seven semesters (210 ECTS), including an internship semester or
  • Undergraduate degree with at least six semesters (180 ECTS) without an internship semester if the internship semester has subsequently been completed by the time of the Master's thesis.
    Practical work with a duration of at least 18 weeks after the undergraduate degree may be recognized as part of the university required internship.

In the event of an undergraduate degree completed in a foreign language, admission is conditional upon a language test.

Applicants to the Master’s program in Business Administration must prove the final total grade of their undergraduate degree and the grade on their thesis by the application deadline.



Here you can find all the important information about evaluating your school-leaving certificates and learning German in order to start a master program at the University of Coburg.

Since the program is taught in German, you also have to prove your knowledge in German before the start of studies (level C1/C2).


Further and current informations can also be found on the German website of this course.