In A Nutshell

Bachelor Program:
Industrial Management B.A.
Bachelor of Arts (B.A.)
Program structure:
7 semester fulltime (incl. required internship semester), 210 ECTS
Program start:
winter semester (October 1)
general matriculation standard, subject-specific matriculation standard or technical college certificate; no admission restrictions (NC)
accredited by Acquin
Instruction language:
German (level C1 required)
May 02 - July 15 - extended until September 30


The "industrial management" program combines the classic business administration degree with theoretical and practical elements from the natural sciences and technology. In the first four semesters, students acquire a comprehensive overview of business administration and expand their knowledge of mathematics, the natural sciences, and technical foundation subjects.

In the latter part of their Bachelor’s program (semesters 6 +7), students then focus on business administration and a technical focus area. Lastly, the Bachelor's thesis covers questions in industrial economics.

Small study groups

A great benefit of the industrial management program at Coburg University lies in particular in the group size during advanced semesters. Most seminars and events feature small group sizes. This ensures that students are supported and challenged corresponding to their specific knowledge and abilities (e.g. in business administration and technical projects).

Practical Training

It is important to us to increase the social, communication, and networking skills of our students. To this end, we use application-oriented projects. Renowned guest instructors from the world of business, joint projects with businesses, and the practice-oriented thesis ensure extensive contacts with regional and trans-regional businesses.

Required internship semester

The required internship usually takes place in the fifth semester of the program. It spans a contiguous period of 20 weeks. In addition, students will attend educational events to accompany their practical training.

Structure of the Program

The first program segment covers four theoretical semesters. It covers the following four modules:

Semester 1 - 4:

  • Module 1 – Foundation of economics
    General business administration | General economics
  • Module 2 – Fundamental principles of business administration
    Marketing | Sales | Production management | Business information technology | Bookkeeping | Accounting | Cost and performance accounting | Controlling | HR | Organization | Finance and investments
  • Module 3 - Elective in industrial management
    Technical elective
  • Module 4 - Introductory courses
    Business mathematics | Technical mathematics | Scientific principles | Technical foundations | Statistics | Business law | General electives | English | Interdisciplinary perspectives

Semester 5:  Module 5 - Required internship semester

Semesters 6 and 7:

  • Module 6 - Common compulsory module
    Industrial business management | Interdisciplinary specialization
  • Module 7 – Choice of a business administration focus area from:
    Marketing and sales | HR and organization | Business information technology | Accounting and controlling | Finance | Interdisciplinary business administration project
  • Module 8 – Choice of a technical focus area from:
    Mechanical engineering | Automotive mechatronics | Computer science | Electrical engineering | Applied sciences | Interdisciplinary technical project
  • Module 9 - Bachelor’s exam

Curriculum and Examination Regulations

The [module plan]* provides an overview of the structure of the program. The [module manual] provides information about the content of the individual modules. The [study and examination regulations]* form the legal basis for the study program. Contact your academic advisor Prof. Dr. Claus-Burkard Böhnlein concerning the content of the program.

*only available in german at the moment

Job Perspective

Industry contributes significantly to the value creation in Germany and Europe. It is innovative and offers many career opportunities – both regional and international. There is a need for employees who are familiar with the interface of business and technology. For instance, graduates of the "Industrial Management" program can take on technical and first management responsibilities in sales, purchasing, production planning, and controlling. In addition to traditional large and medium-sized industrial businesses, potential employers also include industry-related service providers.

Master's degree

After completing their degree, students at Coburg University have the possibility of continuing their studies with a suitable Master's program. The university offers the Master's program in "Business Administration M.A." which connects directly with the Bachelor’s program. However, it is also possible to complete a Master’s degree in Business Administration in a part-time professional program to obtain further qualifications in the international Master's program for "Financial Management".

Application and Admission Requirements

Here you can find all the important information about evaluating your school-leaving certificates and learning German in order to start a bachelor program at the University of Coburg.

Since the program is taught in German, you also have to prove your knowledge in German before the start of studies (level C1/C2).

Further and current informations can also be found on the German website of this course.