Prof. Dr. Michael Hartmann
Fields of Teaching and Research
- Industrial Marketing and Sales
- Personal Selling and Key Account Management
- Dynamic capabilities
- Organizing creativity in innovation processes
- Communication processes in selling innovations
Curriculum Vitae
- since 09/2019: Professur Industrial Marketing and Sales at Coburg University of Applied Sciences
- 09/2017 – 08/2019: Acting Professor Industrial Marketing and Sales at German Graduate School of Management and Law, Heilbronn
- 04/2014 – 08/2019: PhD-Student / Member of the research group Dynamic Capabilities and Relationships at European University Viadrina, Frankfurt (Oder)
- 03/2010 – 03/2014: Business unit leader sales in the industry supplies sector
- 10/2005 – 02/2010: Key Account Manager in the automotive industry sector
- 10/2002 – 09/2005: Studies of Business Administration at University of Cooperative Education Mosbach
