Prof. Dr. Christian Zagel

Fields of Teaching and Research

  • Innovation techniques and methods
  • Innovation management
  • Human-Computer Interaction
  • Consumer Experience Management
  • Digital Transformation
  • Usability & User Experience
  • Services Management
  • Gamification
  • Self-Service Systems


University Activities

  • Academic Program Director of the Master Program ZukunftsDesign
  • Professor of Innovation Techniques and Methods
  • Research Director for the Master Program ZukunftsDesign

Professional Activities

  • Senior Manager IT Innovation & Technology at the adidas Group
  • Head of Research & Development and responsible for university partnerships

Curriculum Vitae

  • since 2017: Professor at the University of Applied Sciences Coburg
  • since 2011: Senior Manager IT Innovation & Technology at the adidas Group
  • since 2001: Founder and CEO of the Technix Trading Company
  • 2009 to 2016: Assistant at the Chair of Information Systems (Services – Processes – Intelligence) at the Friedrich-Alexander-University Erlangen-Nuremberg
  • 2015: Doctor Degree Friedrich-Alexander-University Erlangen-Nuremberg

Christian Zagel received various awards for his research as well as for his projects:

  • 2016: Fürther Ludwig Erhard Preis: Audience Award
  • 2016: Ausgezeichneter Ort im Land der Ideen
  • 2016: Industriepreis BEST OF 2016, Category Research & Development
  • 2015: AHFE/HSSE Best Paper Award
  • 2015: Ausgezeichneter Ort im Land der Ideen
  • 2015: Wissenschaftspreis of the EHI Retail Institute, the GS1, and the Akademischen Partnerschaft ECR Deutschland
  • 2014: APEX Award Gold, Category Retail
  • 2013: Cannes Lions, 1x Gold, 1x Silver, 3x Bronze
  • 2013: CeBIT Innovation Award, 3rd Place

Professional Memberships

  • Association for Computing Machinery (acm)
  • The International Society of Service Innovation Professionals (ISSIP)
  • German UPA e.V.: Berufsverband der Deutschen Usability und User Experience Professionals

Research Projects

  • Service Fascination: Interactive Shopping Experiences for Retail Environments
  • 3DPro – Using 3D Printing Technologies to Create Low-Cost Prosthetics for Third World Countries from Recycled Materials

This website uses cookies to enhance user friendliness. More information
We also use Google Analytics to analyze the usage statistics. You can disable the future analysis of your website visit.