Prof. Dr. Christian Zagel

Fields of Teaching and Research

  • Innovation techniques and methods
  • Innovation management
  • Human-Computer Interaction
  • Consumer Experience Management
  • Digital Transformation
  • Usability & User Experience
  • Services Management
  • Gamification
  • Self-Service Systems


University Activities

  • Head of the Academic Center for Sciences and Humanities
  • Academic Program Director of the Master Program ZukunftsDesign
  • Professor of Innovation Techniques and Methods
  • Research Director for the Master Program ZukunftsDesign

Professional Activities

  • Senior Manager IT Innovation & Technology at the adidas Group
  • Head of Research & Development and responsible for university partnerships

Curriculum Vitae

  • since 2017: Professor at the University of Applied Sciences Coburg
  • since 2011: Senior Manager IT Innovation & Technology at the adidas Group
  • since 2001: Founder and CEO of the Technix Trading Company
  • 2009 to 2016: Assistant at the Chair of Information Systems (Services – Processes – Intelligence) at the Friedrich-Alexander-University Erlangen-Nuremberg
  • 2015: Doctor Degree Friedrich-Alexander-University Erlangen-Nuremberg

Christian Zagel received various awards for his research as well as for his projects:

  • 2016: Fürther Ludwig Erhard Preis: Audience Award
  • 2016: Ausgezeichneter Ort im Land der Ideen
  • 2016: Industriepreis BEST OF 2016, Category Research & Development
  • 2015: AHFE/HSSE Best Paper Award
  • 2015: Ausgezeichneter Ort im Land der Ideen
  • 2015: Wissenschaftspreis of the EHI Retail Institute, the GS1, and the Akademischen Partnerschaft ECR Deutschland
  • 2014: APEX Award Gold, Category Retail
  • 2013: Cannes Lions, 1x Gold, 1x Silver, 3x Bronze
  • 2013: CeBIT Innovation Award, 3rd Place

Professional Memberships

  • Association for Computing Machinery (acm)
  • The International Society of Service Innovation Professionals (ISSIP)
  • German UPA e.V.: Berufsverband der Deutschen Usability und User Experience Professionals

Research Projects

  • Service Fascination: Interactive Shopping Experiences for Retail Environments
  • 3DPro – Using 3D Printing Technologies to Create Low-Cost Prosthetics for Third World Countries from Recycled Materials