Prof. Dr. Michael Hartmann

Fields of Teaching and Research

  • Industrial Marketing and Sales
  • Personal Selling and Key Account Management
  • Dynamic capabilities
  • Organizing creativity in innovation processes
  • Communication processes in selling innovations

Curriculum Vitae

  • since 09/2019: Professur Industrial Marketing and Sales at Coburg University of Applied Sciences
  • 09/2017 – 08/2019: Acting Professor Industrial Marketing and Sales at German Graduate School of Management and Law, Heilbronn
  • 04/2014 – 08/2019: PhD-Student / Member of the research group Dynamic Capabilities and Relationships at European University Viadrina, Frankfurt (Oder)
  • 03/2010 – 03/2014: Business unit leader sales in the industry supplies sector
  • 10/2005 – 02/2010: Key Account Manager in the automotive industry sector
  • 10/2002 – 09/2005: Studies of Business Administration at University of Cooperative Education Mosbach

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